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moisture guide: 3 ways to keep your 4C hair juicy

if it's kinky, we'll make it juicy.

got 4C hair? here's the ultimate guide to deep conditioning

let's go a lil deeper.

4C ONLY is Refinery29-approved: perfect for 4C hair!

waving hello to our new frens likeee...

got dry 4C hair? you need these essential ingredients!

we’ll get right to it: nobody likes anything dry. dry texts, dry vibes, dry energy...you get what we mean. but as a 4C honey, we especially can’t stand dry hair. ...

starting your 4C natural hair journey? you need these products!

so you decide to go natural...and we couldn’t be any happier fren! first of all, shout out to you. we know that this wasn’t an easy choice to...

a wash day routine your 4C hair needs

we're dropping gems on how to create a peaceful wash day!

the beauty of 4C hair

we're over the trash talk, ok?

speak your 4C truth

frens...let’s be real for a minute. we haven’t always been so nice to our 4C hair, have we? raise your hand if you’ve ever groaned at the thought of wash...

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