re-envision HERstory: kinks edition
the evolution of black beauty is one to be celebrated because it’s timeless & ever changing, but the reflection of our ancestors beauty runs through us deeply. have you ever...
juicy content blog
Edges on Sleek
fly aways? edges that aren’t laid?? CANCELLED! because you asked & we delivered! we need those cute baby hairs to come to the front of the line because we’ve finally...
Protecting Our Kinks Through History
protective styles protect our peace, our kinks, and sometimes our edges too! they are not underrated. they are greatly appreciated. the luxury of not doing your hair is not one...
Meet the team behind 4C ONLY
happy black history month, frens! we heard some of y’alls favorite brands ain’t black-owned anymore, but 4C ONLY really is! you know Madam CJ Walker walked so we can run…....
what is Kwanzaa?
Habari Gani, fren! growing up you may have heard of Kwanzaa, but never celebrated or was told what it was really about. but you know we got you! we’re breakin’...
A Win is A Win: Time to Celebrate!
frens, 2022 is at an end and 2023 is near… so it’s time to celebrate our wins big and small! you know why? because you deserve it, sis! sometimes we...
4 meaningful ways to enjoy the holiday season
are you looking to switch it up this holiday season? whether you’re looking to get a head start on your New Years resolution or just want to practice more meaningful...
Happy Birthday 4C ONLY: from our evolution to the revolution
a win is a win, and we’ve been moisturizing the revolution, making wash day too easy for the kinks, and winning for two years now…. yes, sis! happy birthday to...
Frensgiving: how you pullin' up?
it’s almost that time of the year…. Frensgiving is near! of course we love spending time with our families during the holidays, but let’s be honest…. we spend a lot...
Hair Horror Stories: tragic hair stylists
the hair horror stories are stories that we’d all love to put behind us, but the hardest part of healing is feeling the pain of the tragedies we’ve endured. it’s...
our secret to deep cleanse ya kinks
no one likes product build-up or an itchy scalp. and no, fren! your hair does not grow faster when dirty. it’s actually the opposite. dirty hair can cause bacteria growth...
5 Tips You Need When Using 4C ONLY
if you’re looking for guidance on getting your kinks juicy and moisturized you came to the right the place. here are 5 simple tips to make sure your 4C kinks...
what is 4C hair?
we feel you, fren! you always hear people talk about their hair texture, but no one ever breaks down exactly what ‘hair texture’ is. so, let’s get into it… what...
keep your protective styles, protected!
as a 4C girl, we know that a protective style can be a girls best fren. when sis needs a break, sis needs a break! we get it! a good...
are you ready for a big chop?
new hair? who dis? is it time for a big chop, fren? is this your first big chop or did you damage your kinks the first time around? either way,...
4C fren(ly) summer travel must-haves
we’re catching flights, not feelings this summer! so you know we had to made sure our 4C frens were ready. from moisturized kinks to beating the heat, we got you...