let’s keep it real, growing 4C hair long isn’t easy.

there’s breakage, shrinkage, bad hair days, and moments when you just want to cut it all off and start over. but hear us: your 4C hair can grow long. it already wants to grow, it just needs you to meet it with the right care.

growth isn’t the problem; retention is.

your scalp is doing its job. your hair grows. the issue is: your ends aren’t sticking around long enough to show it.

how to finally grow long 4C hair

1. start with moisture, always
dry hair breaks. period. start your routine with Too Soft Leave-In Conditioner and layer in the moisture with Too Slick Styling Cream. seal it in with Too Soothing Mint Serum.

2. deep condition every week
your ends need it. your coils crave it. use Too Thicke Deep Conditioner with heat to penetrate those strands. or get the full treatment with our In Too Deep Bundle.

3. protective style, but do it right
braids, twists, and wigs are great, if you moisturize first and don’t leave them in forever. your 4C hair still needs love underneath.

4. trim with intention
you don’t need to trim every month. but don’t hold onto split ends hoping they’ll turn into inches. they won’t.

5. no skipping wash day
build-up stunts growth. cleanse with Too Clean Shampoo, it’s moisturizing, not stripping, and gets your scalp right without drying you out.

6. be consistent
routine builds results. not perfection, not products piling up in your cabinet. just show up for your hair every week.

your 4C hair can grow long, if you let it.
you don’t need miracle oils or overnight magic. just the right routine, some patience, and products that understand your texture.

ready to get growing?
→ [Shop the Too Easy Collection]
→ [Start with In Too Deep Bundle]
→ [Refresh with Too Wet Loc Refresher Spray]