so… does 4C hair really need moisture every day?

short answer? yes, but not the way you might think.

4C hair thrives on moisture, but that doesn’t mean you have to drench it in product every 24 hours. what your coils need is a moisture strategy that works for your lifestyle, not just a pile-on of creams, oils, and leave-ins.

why 4C hair needs consistent moisture

4C strands are tightly coiled, which makes it harder for your scalp’s natural oils to travel down the hair shaft. this means your hair gets dry, fast. and dryness leads to breakage, especially at the ends.

the key isn’t moisture every day. it’s moisture as needed based on how your hair feels, how it’s styled, and what it’s exposed to.

how to tell your 4C hair needs moisture

• your hair feels dry or rough

• your curls don’t bounce back after stretching

• it’s harder to detangle than usual

• your ends look frizzy or dull

if that’s happening, it’s time to refresh not overload.

how to moisturize 4C hair the right way

1. hydrate first
you can’t moisturize dry hair with oil or cream alone. that’s just sealing in dryness. start with a water-based mist or leave-in.

• Too Soft Leave-In Conditioner → our go-to for real hydration.

• Too Wet Loc Refresher Spray  → perfect for daily or mid-week moisture without buildup.

2. follow the LCO method
if your hair is feeling extra dry, use the LCO method:

• L (Liquid) – start with Too Soft or Too Wet

• C (Cream) – apply Too Slick Styling Cream to lock in moisture

• O (Oil) – seal with Too Soothing Mint Serum 

this combo works whether you’re rocking a twist-out, puff, or protective style.

3. don’t forget the ends
your ends are the oldest and driest part of your hair, treat them with extra care.
use your fingers to smooth a little leave-in or oil onto the ends daily or every other day, depending on how they feel.

what about protective styles?

yes, even if your hair is in braids, twists, or under a wig, it still needs moisture.
spray your roots and exposed strands with Too Wet Refresher Spray every few days, and seal lightly with Too Soothing Mint Serum to keep your scalp nourished and flakes away.

so… should you moisturize every day?

not always. moisturize as needed. that might mean daily for some, or 2–3 times a week for others.
your hair will tell you what it needs just make sure you’re listening.

4C hair doesn’t need more products, it needs better care.

and we built these products to do just that:

→ [Too Easy Collection]
→ [Too Wet Loc Refresher Spray]
→ Too Soft Leave-In Conditioner
→ Too Slick Styling Cream
→Too Soothing Mint Serum