This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Use coupon code WELCOME10 for 10% off your first order.

Cart 0

No more products available for purchase

Products
Pair with
Congratulations! Your order qualifies for free shipping You are $35 away from free shipping.
Subtotal Free
Shipping, taxes, and discount codes are calculated at checkout
Estimate shipping

Your Cart is Empty

quiz
4C bonnet

4C ONLY | Bonnet

$40.00

limited edition 4C ONLY Scarf

4C ONLY | Limited-Edition Scarf (35 x 35 inches)

$20.00

4c-only-infinity-spray-bottle-purple

4C ONLY | Infinity Spray Bottle

$20.00

4c-only-detangling-brush-purple

4C ONLY | Detangle Brush

$15.00

Collections

Best Sellers

View collection
4CONLYTooEasyCollectionFor4CHair-WhiteBG
 
4CONLYTooEasyCollectionFor4CHair-WhiteBG
Sale

4C ONLY | Too Easy Collection For 4C Hair

$80.00 $100.00
 

4C ONLY | Too Soothing Mint Serum For 4C Hair

$15.00
4CONLYTooEasyCollectionFor4CHair-WhiteBG
 
4CONLYTooEasyCollectionFor4CHair-WhiteBG
Sale

4C ONLY | Too Easy Collection For 4C Hair

$80.00 $100.00
 

4C ONLY | Too Soothing Mint Serum For 4C Hair

$15.00
4C ONLY Too Sleek Edge Control
 
4C ONLY Too Sleek Edge Control
Sale

4C ONLY | Too Sleek Edge Control Set

$20.00 $30.00
 

4C ONLY | Too Juicy Set For 4C Hair

$50.00
 

4C ONLY | Too Wet Loc Refresher Spray

$20.00
 

4C ONLY | Too Twisted Loc, Braid, & Twist Gel For 4C Hair

$25.00

Best selling products

View collection
4CONLYTooEasyCollectionFor4CHair-WhiteBG
 
4CONLYTooEasyCollectionFor4CHair-WhiteBG
Sale

4C ONLY | Too Easy Collection For 4C Hair

$80.00 $100.00
 

4C ONLY | Too Thicke Deep Conditioner For 4C Hair

$25.00
4CONLYTooEasyCollectionFor4CHair-WhiteBG
 
4CONLYTooEasyCollectionFor4CHair-WhiteBG
Sale

4C ONLY | Too Easy Collection For 4C Hair

$80.00 $100.00
 

4C ONLY | Too Thicke Deep Conditioner For 4C Hair

$25.00
 

4C ONLY | Too Soothing Mint Serum For 4C Hair

$15.00
 

4C ONLY | Too Soft Leave-In Conditioner For 4C Hair

$25.00
 

4C ONLY | Too Clean Shampoo For 4C Hair

$25.00
4C ONLY Too Easy Collection For 4C Hair - travel size
 
4C ONLY Too Easy Collection For 4C Hair - travel size

4C ONLY | Travel Kit - Sample Size Too Easy Collection For 4C Hair

$50.00

Best Selling Products

View collection
4CONLYTooEasyCollectionFor4CHair-WhiteBG
 
4CONLYTooEasyCollectionFor4CHair-WhiteBG
Sale

4C ONLY | Too Easy Collection For 4C Hair

$80.00 $100.00
 

4C ONLY | Too Thicke Deep Conditioner For 4C Hair

$25.00
4CONLYTooEasyCollectionFor4CHair-WhiteBG
 
4CONLYTooEasyCollectionFor4CHair-WhiteBG
Sale

4C ONLY | Too Easy Collection For 4C Hair

$80.00 $100.00
 

4C ONLY | Too Thicke Deep Conditioner For 4C Hair

$25.00
 

4C ONLY | Too Soothing Mint Serum For 4C Hair

$15.00
 

4C ONLY | Too Soft Leave-In Conditioner For 4C Hair

$25.00
 

4C ONLY | Too Clean Shampoo For 4C Hair

$25.00
4C ONLY Too Easy Collection For 4C Hair - travel size
 
4C ONLY Too Easy Collection For 4C Hair - travel size

4C ONLY | Travel Kit - Sample Size Too Easy Collection For 4C Hair

$50.00

Black Friday Deals

View collection
4CONLYTooEasyCollectionFor4CHair-WhiteBG
 
4CONLYTooEasyCollectionFor4CHair-WhiteBG
Sale

4C ONLY | Too Easy Collection For 4C Hair

$80.00 $100.00
 

4C ONLY | Too Thicke Deep Conditioner For 4C Hair

$25.00
4CONLYTooEasyCollectionFor4CHair-WhiteBG
 
4CONLYTooEasyCollectionFor4CHair-WhiteBG
Sale

4C ONLY | Too Easy Collection For 4C Hair

$80.00 $100.00
 

4C ONLY | Too Thicke Deep Conditioner For 4C Hair

$25.00
 

4C ONLY | Too Soft Leave-In Conditioner For 4C Hair

$25.00
 

4C ONLY | Too Clean Shampoo For 4C Hair

$25.00
 

4C ONLY | Too Slick Styling Cream For 4C Hair

$25.00
 

4C ONLY | Too Soothing Mint Serum For 4C Hair

$15.00

Bundles | 4C ONLY

get all your juicy 4C ONLY bundles in one place and save some coins

View collection
4CONLYTooEasyCollectionFor4CHair-WhiteBG
 
4CONLYTooEasyCollectionFor4CHair-WhiteBG
Sale

4C ONLY | Too Easy Collection For 4C Hair

$80.00 $100.00
4C ONLY Too Easy Collection For 4C Hair - travel size
 
4C ONLY Too Easy Collection For 4C Hair - travel size

4C ONLY | Travel Kit - Sample Size Too Easy Collection For 4C Hair

$50.00
4CONLYTooEasyCollectionFor4CHair-WhiteBG
 
4CONLYTooEasyCollectionFor4CHair-WhiteBG
Sale

4C ONLY | Too Easy Collection For 4C Hair

$80.00 $100.00
4C ONLY Too Easy Collection For 4C Hair - travel size
 
4C ONLY Too Easy Collection For 4C Hair - travel size

4C ONLY | Travel Kit - Sample Size Too Easy Collection For 4C Hair

$50.00
 

4C ONLY | Too Juicy Set For 4C Hair

$50.00
4c-too-fresh-too-clean-sq
 
4c-too-fresh-too-clean-sq

4C ONLY | Too Fresh Too Clean Set

$45.00
Braid My Hair Collection 4c only
 
Braid My Hair Collection 4c only

4C ONLY | Braid My Hair Collection

$95.00
locd in bundle 4c only
 
locd in bundle 4c only

4C ONLY | Loc'd In Bundle

$60.00

Collections | 4C ONLY

get all your juicy 4C ONLY collections in one place and save some coins

View collection
4CONLYTooEasyCollectionFor4CHair-WhiteBG
 
4CONLYTooEasyCollectionFor4CHair-WhiteBG
Sale

4C ONLY | Too Easy Collection For 4C Hair

$80.00 $100.00
Braid My Hair Collection 4c only
 
Braid My Hair Collection 4c only

4C ONLY | Braid My Hair Collection

$95.00
4CONLYTooEasyCollectionFor4CHair-WhiteBG
 
4CONLYTooEasyCollectionFor4CHair-WhiteBG
Sale

4C ONLY | Too Easy Collection For 4C Hair

$80.00 $100.00
Braid My Hair Collection 4c only
 
Braid My Hair Collection 4c only

4C ONLY | Braid My Hair Collection

$95.00

Deep Conditioners

View collection
 

4C ONLY | Too Thicke Deep Conditioner For 4C Hair

$25.00
 

4C ONLY | Too Soft Leave-In Conditioner For 4C Hair

$25.00
 

4C ONLY | Too Thicke Deep Conditioner For 4C Hair

$25.00
 

4C ONLY | Too Soft Leave-In Conditioner For 4C Hair

$25.00
 

4C ONLY | Too Juicy Set For 4C Hair

$50.00

Hair tools and merch

View collection
4C bonnet
 
4C bonnet
4C bonnet

4C ONLY | Bonnet

$40.00
4c-only-infinity-spray-bottle-purple
 

4C ONLY | Infinity Spray Bottle

$20.00
4C bonnet
 
4C bonnet
4C bonnet

4C ONLY | Bonnet

$40.00
4c-only-infinity-spray-bottle-purple
 

4C ONLY | Infinity Spray Bottle

$20.00
4C Only May you flourish zine flat lay
 
4C Only May you flourish zine flat lay
4C Only May you flourish zine cover

4C Only | may you flourish zine

$15.00
 

Juneteenth Photo Print Set (3 Post Cards)

$18.00
4c-only-detangling-brush-purple
 

4C ONLY | Detangle Brush

$15.00
limited edition 4C ONLY Scarf
 
limited edition 4C ONLY Scarf

4C ONLY | Limited-Edition Scarf (35 x 35 inches)

$20.00

Loc Styling | 4C ONLY

everything you need to style, maintain, nurture and locs

View collection
locd in bundle 4c only
 
locd in bundle 4c only

4C ONLY | Loc'd In Bundle

$60.00
 

4C ONLY | Too Soothing Mint Serum For 4C Hair

$15.00
locd in bundle 4c only
 
locd in bundle 4c only

4C ONLY | Loc'd In Bundle

$60.00
 

4C ONLY | Too Soothing Mint Serum For 4C Hair

$15.00
 

4C ONLY | Too Fresh Liquid Poo For 4C Hair

$20.00
4C ONLY Too Sleek Edge Control
 
4C ONLY Too Sleek Edge Control
Sale

4C ONLY | Too Sleek Edge Control Set

$20.00 $30.00
 

4C ONLY | Too Wet Loc Refresher Spray

$20.00
 

4C ONLY | Too Twisted Loc, Braid, & Twist Gel For 4C Hair

$25.00

locs and braids

everything you need to style and grow your locs, braids, and twists

View collection
 

4C ONLY | Too Twisted Loc, Braid, & Twist Gel For 4C Hair

$25.00
 

4C ONLY | Too Wet Loc Refresher Spray

$20.00
 

4C ONLY | Too Twisted Loc, Braid, & Twist Gel For 4C Hair

$25.00
 

4C ONLY | Too Wet Loc Refresher Spray

$20.00
 

4C ONLY | Too Fresh Liquid Poo For 4C Hair

$20.00
 

4C ONLY | Too Soothing Mint Serum For 4C Hair

$15.00
4C ONLY Too Sleek Edge Control
 
4C ONLY Too Sleek Edge Control
Sale

4C ONLY | Too Sleek Edge Control Set

$20.00 $30.00
4C ONLY Too Sleek Edge Control
 
4C ONLY Too Sleek Edge Control

4C ONLY | Edge Control Brush

$15.00

New products

View collection
 

Mystery Item Bundle

$15.00
the in between set 4c only
 
the in between set 4c only

4C ONLY | The In-Between Set

$40.00
 

Mystery Item Bundle

$15.00
the in between set 4c only
 
the in between set 4c only

4C ONLY | The In-Between Set

$40.00
locd in bundle 4c only
 
locd in bundle 4c only

4C ONLY | Loc'd In Bundle

$60.00
Braid My Hair Collection 4c only
 
Braid My Hair Collection 4c only

4C ONLY | Braid My Hair Collection

$95.00
In too deep bundle 4c only
 
In too deep bundle 4c only

4C Only | In Too Deep Bundle

$65.00
4C ONLY Too Sleek Edge Control
 
4C ONLY Too Sleek Edge Control

4C ONLY | Edge Control Brush

$15.00

Newest Products

View collection
 

Mystery Item Bundle

$15.00
the in between set 4c only
 
the in between set 4c only

4C ONLY | The In-Between Set

$40.00
 

Mystery Item Bundle

$15.00
the in between set 4c only
 
the in between set 4c only

4C ONLY | The In-Between Set

$40.00
locd in bundle 4c only
 
locd in bundle 4c only

4C ONLY | Loc'd In Bundle

$60.00
Braid My Hair Collection 4c only
 
Braid My Hair Collection 4c only

4C ONLY | Braid My Hair Collection

$95.00
In too deep bundle 4c only
 
In too deep bundle 4c only

4C Only | In Too Deep Bundle

$65.00
4C ONLY Too Sleek Edge Control
 
4C ONLY Too Sleek Edge Control

4C ONLY | Edge Control Brush

$15.00

Protective Styling | 4C ONLY

everything you need to style, maintain, nurture and prep your kinks & coils in protective styles. 

View collection
Protective Style Bundle - 4C Only
 
Protective Style Bundle - 4C Only
Sale

4C ONLY | Protective Style Bundle

$50.00 $60.00
 

4C ONLY | Too Soothing Mint Serum For 4C Hair

$15.00
Protective Style Bundle - 4C Only
 
Protective Style Bundle - 4C Only
Sale

4C ONLY | Protective Style Bundle

$50.00 $60.00
 

4C ONLY | Too Soothing Mint Serum For 4C Hair

$15.00
 

4C ONLY | Too Soft Leave-In Conditioner For 4C Hair

$25.00
 

4C ONLY | Too Fresh Liquid Poo For 4C Hair

$20.00
4C ONLY Too Sleek Edge Control
 
4C ONLY Too Sleek Edge Control
Sale

4C ONLY | Too Sleek Edge Control Set

$20.00 $30.00
 

4C ONLY | Too Wet Loc Refresher Spray

$20.00

Sets | 4C ONLY

get all your juicy 4C ONLY sets in one place and save some coins

View collection
 

4C ONLY | Too Juicy Set For 4C Hair

$50.00
4C ONLY Too Sleek Edge Control
 
4C ONLY Too Sleek Edge Control
Sale

4C ONLY | Too Sleek Edge Control Set

$20.00 $30.00
 

4C ONLY | Too Juicy Set For 4C Hair

$50.00
4C ONLY Too Sleek Edge Control
 
4C ONLY Too Sleek Edge Control
Sale

4C ONLY | Too Sleek Edge Control Set

$20.00 $30.00
4c-too-fresh-too-clean-sq
 
4c-too-fresh-too-clean-sq

4C ONLY | Too Fresh Too Clean Set

$45.00
the in between set 4c only
 
the in between set 4c only

4C ONLY | The In-Between Set

$40.00

Shop All

View collection
4c-too-fresh-too-clean-sq
 
4c-too-fresh-too-clean-sq

4C ONLY | Too Fresh Too Clean Set

$45.00
 

4C ONLY | Too Juicy Set For 4C Hair

$50.00
4c-too-fresh-too-clean-sq
 
4c-too-fresh-too-clean-sq

4C ONLY | Too Fresh Too Clean Set

$45.00
 

4C ONLY | Too Juicy Set For 4C Hair

$50.00
4C ONLY Too Sleek Edge Control
 
4C ONLY Too Sleek Edge Control
Sale

4C ONLY | Too Sleek Edge Control Set

$20.00 $30.00
the in between set 4c only
 
the in between set 4c only

4C ONLY | The In-Between Set

$40.00
4C ONLY - Jet Set Travel Bundle
 
4C ONLY - Jet Set Travel Bundle
Sale

4C ONLY | Jet Set Travel Bundle

$75.00 $85.00
locd in bundle 4c only
 
locd in bundle 4c only

4C ONLY | Loc'd In Bundle

$60.00

Single Items

View collection
4c only too thicke deep conditioner
 

4C ONLY | Too Thicke Deep Conditioner For 4C Hair

$25.00
 

4C ONLY | Too Soothing Mint Serum For 4C Hair

$15.00
 

4C ONLY | Too Soft Leave-In Conditioner For 4C Hair

$25.00
 

4C ONLY | Too Clean Shampoo For 4C Hair

$25.00

Twist + Braid Out Styling | 4C ONLY

everything you need to nourish and style your twist-outs, braid outs, wash + go fro and more.

View collection
4CONLYTooEasyCollectionFor4CHair-WhiteBG
 
4CONLYTooEasyCollectionFor4CHair-WhiteBG
Sale

4C ONLY | Too Easy Collection For 4C Hair

$80.00 $100.00
 

4C ONLY | Too Thicke Deep Conditioner For 4C Hair

$25.00
4CONLYTooEasyCollectionFor4CHair-WhiteBG
 
4CONLYTooEasyCollectionFor4CHair-WhiteBG
Sale

4C ONLY | Too Easy Collection For 4C Hair

$80.00 $100.00
 

4C ONLY | Too Thicke Deep Conditioner For 4C Hair

$25.00
 

4C ONLY | Too Soothing Mint Serum For 4C Hair

$15.00
 

4C ONLY | Too Soft Leave-In Conditioner For 4C Hair

$25.00
 

4C ONLY | Too Clean Shampoo For 4C Hair

$25.00
4C ONLY Too Easy Collection For 4C Hair - travel size
 
4C ONLY Too Easy Collection For 4C Hair - travel size

4C ONLY | Travel Kit - Sample Size Too Easy Collection For 4C Hair

$50.00