Too Soft. Too Clean. Too Slick. Just Too Easy.
you’ve got 4C hair. that means you’ve got magic, volume, density—and a whole lotta steps on wash day.
enter: the Too Easy Collection
your no-fuss, all-function 4C wash day ritual—built for max moisture, minimal tangles, and styles that hold without the crunch.
whether you're twisting it up, slicking it back, or rocking a defined afro, this quad squad of bestsellers has your entire routine handled.
what’s inside:
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Too Clean Shampoo – gentle cleanse with aloe that respects your scalp AND your kinks
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Too Thicke Deep Conditioner – ultra-rich slip with slippery elm for drama-free detangling
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Too Soft Leave-In Conditioner – squalane-powered moisture + shine, preps for styling
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Too Slick Styling Cream – carnauba wax for soft hold, no flakes, no frizz
✨ one collection. four heroes. all 4C.
what it do:
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gently cleanses without stripping your kinks (hi aloe 👋🏾)
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melts tangles + knots with thick, slip-heavy deep moisture
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locks in long-lasting hydration + softness with leave-in that actually penetrates
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defines and holds styles without flakes or crunch
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gives you a full wash day lineup made only for 4C texture
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streamlines your routine—no more mixing and matching random products
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supports protective styles, twist-outs, braid-outs, afros + whateva else you’re rockin’
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helps you go from wash day ➡️ werk day with soft, poppin’ curls that last
what customers say:
"this made wash day actually fun. my hair is soft, shiny, and the style lasted all week."
"i’m never buying random products again. this is my go-to forever."
"the deep conditioner?? too thicke FOR REAL. and the slip is insane."
"best twist-out of my life. no flakes. no crunch. no stress."
how to use:
Too Clean Shampoo:
start with soaking wet hair, sectioned in twists. apply directly to scalp and massage gently. rinse with warm water. repeat once if needed.
👉🏾 now you’re clean. time to get Too Thicke.
Too Thicke Deep Conditioner:
apply to clean, soaking wet hair. work through sections, detangle with fingers or tool. let sit with heat for 15–60 mins. rinse with warm water.
✨ your kinks? juiced. detangled. drippin’.
Too Soft Leave-In Conditioner:
apply to damp hair in sections, post-deep condition. coat every strand—especially those ends. doubles as a heat protectant too.
👑 she’s soft. she’s shiny. she’s ready.
Too Slick Styling Cream:
apply to soaking wet hair after leave-in. work in sections, braid or twist. re-wet if needed.
let fully dry before unraveling.
🙌🏾 poppin’ styles. no flakes. no frizz. all 4C.
ingredient spotlight:
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Aloe Vera (Too Clean Shampoo): cleanses without stripping moisture
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Slippery Elm (Too Thicke Deep Conditioner): slip city—detangles with ease
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Squalane (Too Soft Leave-In): locks in moisture + shine
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Carnauba Wax (Too Slick Styling Cream): soft hold, less frizz, natural finish
🚫 who it’s not for:
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folks who don’t believe in the magic of 4C
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people who think you can “just use anything” on 4C hair
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anyone who likes spending 3+ hours on wash day
🖤 Too Easy Collection – Complete 4C Haircare System for Clean, Soft, Styled Kinks
your crown deserves ease. your texture deserves intention. your curls deserve 4C ONLY.
it’s giving: soft, juicy, defined.
💅🏾 it’s giving: Too Easy.
Too Clean Shampoo:
we recommend starting with hair soaking wet. hair sectioned in twists. apply shampoo directly to scalp. massage shampoo into scalp thoroughly, then work shampoo down hair shaft. rinse out with warm water. repeat up to 1x only if necessary.
BOOM. kinks are now gently clean. time for the Too Thicke™ Deep Conditioner.
Too Thicke Deep Conditioner:
start with clean, soaking wet hair. we recommend our Too Clean™ Shampoo to cleanse kinks. section hair, scoop out the deep conditioner and work it in. detangle hair with fingers, or your fav detangling tool. allow deep conditioner to sit for at least 15 minutes, with heat. do not leave this product in hair for more than 1 hour. rinse out with warm water.
the results? juicy kinks that come through drippin’.
Too Soft Leave-In Conditioner:
got drippin’ kinks after the Too Thicke™ Deep Conditioner? sweet. apply leave-in conditioner to hair strands. we recommend working in sections. make sure each piece of hair is coated with leave-in conditioner. remember to put some extra respect on those ends. feel that softness? good. she’s ready to style.
*fun fact: you can use this product as a heat protectant for your blow drying and blow outs too. :-)
Too Slick Styling Cream:
use this after our Too Soft™ Leave-In Conditioner. on soaking wet hair, add the styling cream and braid/twist each section. re-hydrate some sections with water if they are too dry by the time you reach them. NEVER apply products to dry hair. once done, let hair dry for a full 24 hours. yup, a full day. after it’s 100% dry, CAREFULLY unravel for minimal frizz.
and voíla, soft, poppin’ kinks that last for days.
Too Clean Shampoo
aloe vera for a moisturizing cleanse
Too Thicke Deep Conditioner
slippery elm to easily detangle kinks
Too Soft Leave-In Conditioner
squalane to protect and add shine
Too Slick Styling Cream
carnauba wax for soft hold with less frizz
Too Clean Shampoo:
deionized water, cocamidopropyl betaine, sodium c14-16 olefin sulfonate, glycerin*, sorbeth-230 tetraoleate, sorbitan laurate, glyceryl stearate, panthenol, polyquaternium-10, aloe barbadensis (aloe vera) extract, phenoxyethanol, caprylyl glycol, sorbic acid, fragrance, linalool, citral
*certified organic ingredient
Too Thicke Deep Conditioner:
deionized water, vitis vinifera (grape) seed oil*, behentrimonium methosulfate, glycerin*, ulmus fulva (slippery elm bark) extract, cetearyl alcohol, cetyl alcohol, aloe barbadensis (aloe vera) leaf juice, caesalpinia spinosa gum, squalane, butylene glycol, phenoxyethanol, caprylyl glycol, fragrance, linalool, citral
*certified organic ingredient
Too Soft Leave-In Conditioner:
deionized water, glycerin*, behentrimonium methosulfate, cetyl alcohol, ulmus fulva (slippery elm) bark extract*, squalane, althea officinalis (marshmallow) root extract, butylene glycol, phenethyl alcohol, pentylene glycol, propanediol, fragrance, linalool, citral
*certified organic ingredient
Too Slick Styling Cream:
deionized water, vitis vinifera (grape) seed oil*, butyrospermum parkii (shea) butter*, copernicia cerifera (carnauba) wax, behentrimonium methosulfate, cetyl alcohol, cetearyl alcohol, ulmus fulva (slippery elm bark) extract, glycine soja (soybean) oil*, cannabis sativa (hempseed) oil*, rosa canina (rosehip) oil*, simmondsia chinensis (jojoba) oil*, aloe barbadensis (aloe vera) leaf juice, squalane, guar gum, panthenol, polyquaternium-10, butylene glycol, phenoxyethanol, caprylyl glycol, fragrance, linalool, citral
*certified organic ingredient