keep it simple & quick with the Too Easy Collection
Full Size Too Easy Collection
w/ Serum & Detangling Brush
$108
$91.80
Full Size Too Easy Collection
w/ Too Soothing Serum
$93
$79.50
Full Size
Too Easy Collection
$78
$66.30
about 4C ONLY
hi, I'm Alex, co-founder, and CMO of 4C ONLY, a natural hair care line made in Chicago. as a woman with 4C kinks and coils, I recognized that most haircare brands don't cater to 4C hair.
for a long time, many of us accepted this and continued products that aren't made with thick, coarse 4C hair in mind. this ultimately caused us to believe that our coils were the problem, not the products. it had to stop!
this is why 4C ONLY was created. we want to always ensure that if you have kinky coily hair, you have something made just for you. something that WORKS; while being 100% natural with high-quality ingredients.
we want to thank you for joining the revolution of hair care. With 4C ONLY, your kinks matter; you matter. this is for you, fren!
juicy, defined kinks are on the way 💦
The Too Easy Collection for 4C Hair
this quad squad is your go-to collection for 4C haircare without the fuss.
simply put, it’s the freedom to do wash day your way. with this allstar lineup of essentials, who needs anything else?
4C ONLY is the first-ever natural hair brand made exclusively for 4C hair.
black-owned, made in Chicago, and formulated by women with 4C hair.
& Free Shipping
this quad squad is your go-to collection for 4C haircare without the fuss.
simply put, it’s the freedom to do wash day your way. with this allstar lineup of essentials, who needs anything else?
4C ONLY is the first-ever natural hair brand made exclusively for 4C hair.
black-owned, made in Chicago, and formulated by women with 4C hair.
look at what our frens are saying:
ready to style your kinks?
watch our easy, simple tutorials here ⬇️⬇️⬇️
get 15% off off your new Too Easy routine
step 1: wash
Too Clean Shampoo
can a shampoo moisturize hair? YES, this one can! the Too Clean Shampoo is THICK, because she is loaded with ultra concentrated 4c hair moisturizing ingredients like Aloe Vera.
And this shampoo has some slip it to! Making detangling 4c, kinky, and coily hair easy.
step 2: condition
Too Thicke Deep Conditioner
this deep conditioner was made for 4c, kinky, and coily hair. with ingredients like slippery elm and aloe, detangling your kinks has neva' been easier.
watch ya tangles melt away and your fingers glide through ya kinks.
step 3: moisturize
Too Soft Leave-In Conditioner
this is the best 4C hair leave-in conditioner out there. she's keeping ya kinks moisturized and soft!
with the help of slippery elm and squalene, this conditioners will get down deep to hydrate those kinks for days on end.
step 4: style
Too Slick Styling Cream
the Too Slick Styling Cream is your best fren! it will help you create endless styles. twist outs, braid-outs, high sleek ponies, and even wash and gos.
the Too Slick Styling Cream will hold down all those beautiful styles for up to 7 days, while moisturizing and caring for your 4C hair. plus, it’s made with the highest quality, 100% natural ingredients.
complete your wash day:
4C ONLY | Detangle Brush
$15
limited-time
price: $12.75
Too Soothing Mint Serum
$15
limited-time price: $12.75
4C ONLY | Infinity Spray Bottle
$20
limited-time
price: $17
frens are lovin' 4C ONLY:
shop our customer faves:
Full Size Too Easy Collection
$78
limited-time price: $66.30
4C ONLY | Starter Kit
$75
limited-time price: $63.75
Too Soothing Mint Serum
$15
limited-time price: $12.75
our ingredients are all 100% natural. and we are handmade in Chicago, for Black-women, by Black-women.
4C Hair is the tightest coiled hair type. Because the strands are more tightly coiled, natural oils from the scalp have a harder time making their way down and moisturizing the entire strands of hair. Many women with 4C hair describe it as 'dry and thirsty.'
But that means 4C Hair just needs moisture to thrive! 4C ONLY provides the moisture that 4C Hair needs to flourish.
We are proudly made to moisturize and nourish 4C Hair!
That means we'll work for all Type 4 hair, kinky hair, coily hair, and any hair that needs a lot of moisture and love to flourish.
If your hair looks more similar to the image of the model with the ✔️, than the image of the model with the ❌, then these products are ideal for your hair!
Yes! 4C ONLY products will work for your hair even if it's not 4C Hair. They will just make your hair extra, extra, extra juicy. More hydrated, happy, and moisturized than it's ever been before.
If you don't have 4C Hair and are looking for extra moisturize, then you'll love these products!
These products are PACKED with ultra-concentrated moisturizing ingredients. A little will go a long way!
Most of our customers report the The Too Thicke Deep Conditioner lasting them for 4-5 months of regular use, depending on their hair length.
Nope. Whether you're low or high porosity, these products are formulated to penetrate your hair and go to work. The only difference is in how you use the too thicke deep conditioner. If you're low porosity, we strongly recommend you cover your hair with a plastic cap after applying the too thicke deep conditioner. Then use heat for at least 15 minutes, so your cuticles can open up and easily let the product in. If you're high porosity, we recommend letting the too thicke deep conditioner penetrate your strands for at least 15 minutes. You don't have to use heat or cover your hair with a plastic cap, but you may do so if you'd like.
Yes, fren! you can easily detangle with the Too Thicke Deep Conditioner. We recommend detangling in the deep conditioner stage to minimize frizz when styling. we suggest detangling before rinsing the deep conditioner out of your hair, after the deep conditioner has had at least 15 minutes to penetrate your strands. You may finger detangle, or use your favorite detangling tool.
We do not recommend leaving the shampoo or deep conditioner in your hair overnight. You should rinse the shampoo out immediately after washing your hair, and rinse the deep conditioner out after 1 hour,
No fren! Your kinks & coils will not loosen with these products. instead, they'll have more bounce and elasticity. And we only use 100% natural and organic ingredients that are safe for 4C, Kinky, and Coily hair!
We only use 100% natural and organic ingredients! So don't let the scientific name of natural ingredients worry you. These are 100% natural products that are handmade in Chicago with love.
Too Clean Shampoo:
deionized water, cocamidopropyl betaine, decyl glucoside, sodium lauroyl lactylate, vegetable glycerin*, sorbeth-230 tetraoleate, sorbitan laurate, glyceryl stearate, argania spinosa (argan) kernel oil*, panthenol, polyquaternium-10, aloe barbadensis (aloe vera) extract, phenoxyethanol, caprylyl glycol, sorbic acid, fragrance
Too Thicke Deep Conditioner:
deionized water, vitis vinifera (grape) seed oil*, behentrimonium methosulfate, vegetable glycerin*, slippery elm extract, cetearyl alcohol, cetyl alcohol, aloe barbadensis (aloe vera) extract , caesalpinia spinosa gum, squalane, butylene glycol, phenoxyethanol, caprylyl glycol, sorbic acid, fragrance
*certified organic ingredient
Too Soft Leave In Conditioner:
deionized water, behentrimonium methosulfate, cetearyl alcohol, cetyl alcohol, squalane, slippery elm extract, butylene glycol, phenoxyethanol, caprylyl glycol, sorbic acid, fragrance
Too Slick Styling Cream:
deionized water, vitis vinifera (grape) seed oil*, butyrospermum parkii (shea) butter*, copernicia cerifera (carnauba) wax, behentrimonium methosulfate, pectin, glycine soja (soybean) oil*, slippery elm extract, cannabis sative (hempseed) oil*, rosa canina (rosehip) oil*, simmondsia chinensis (jojoba) oil*, aloe barbadensis (aloe vera) extract , cetearyl alcohol, cetyl alcohol, guar gum, panthenol, polyquaternium-10, butylene glycol, phenoxyethanol, caprylyl glycol, sorbic acid, fragrance
*certified organic ingredient
We recommend using 4C ONLY products as often as you do your wash day regimen. for some 4C kinks, this is once a week. for others, it may be bi-weekly. and for other 4C frens, it might even be every 3-4 days.
Good question! Because your length, density, and porosity may differ, we recommend experimenting with the amount of product you use. Start with a nickel-sized amount for short hair, or a quarter-sized amount for long hair. As you work product in, feel free to add more product if you find you need more to coat the length of your hair. Keep in mind that these products are PACKED with ultra-concentrated moisturizing ingredients. A little will go a long way! Most of our customers report the The Too Thicke Deep Conditioner lasting them for 4-5 months of regular use.
keep it simple & quick with the Too Easy Collection
Full Size Too Easy Collection
w/ Serum & Detangling Brush
$108
$91.80
Full Size Too Easy Collection
w/ Too Soothing Serum
$93
$79.50
Full Size
Too Easy Collection
$78
$66.30
keep it thicke. keep it juicy. keep it soft.