The Sleek All Week Challenge


Learn how to make your twist out stay moisturized and defined for 7 days,

WITHOUT having to use additional product






Can we acknowledge an uncomfortable truth about the natural hair community? 


It’s hard to find content about 4C Hair. 


How many times have you searched for 4C Hair tutorials, influencers, or products, and saw nothing but loose coils and curls? How many times have you thought ‘that’s not 4C hair, sis’ on YouTube. How many times have you seen ‘4C’ in hashtags in IG on posts that had nothing to do with 4C Hair.

Enough already! We’re here to take back our movement.

We’re dedicated to providing real content and products for 4C Hair. 


And that’s why we made this 7 day challenge. So that you can learn all about the beautiful 4C Hair you were blessed with and how to care for it. 


Learn how to not only achieve the perfect twist out, but how to keep it moisturized and defined for up to 7 days!

All you need is a kit to get started. And get 15% off plus free shipping!

join us!

here's how it works:

join us everyday in our fb group for check in's from

april  10th - 16th

day 1 - sunday

Natural Hair Journey Kickoff Discussion

taking back the Natural Hair Movement we initiated!

day 2 - monday

Science of 4C Hair

day 3 - tuesday

Defining the Twist Out: Show Twist out results

day 4 - wednesday

Healthy Hair Tips for Maintenance

Trims, Nighttime Routine, Minimal Manipulation

day 5  - thursday

Discussion Day: Hair Psychology

day 6 - friday

Self-care: Loving your kinks and coils

day 7 - saturday

Final Check-in: Results & Giveaway Winner

5 winners will receive 4C ONLY kits!

the teams

twist-out boos

flat twist babes

bantu honeys

braid-out queens

challenge giveaway: 5 winners will receive 4C ONLY kits!

winners will be receiving the Too Easy Collection, which includes:


Too Clean Shampoo- luxurious and creamy, this shampoo leaves hair smelling sweet and fruity.


Too Thicke Conditioner- this conditioner makes detangling super easy with plenty of slip.


Too Soft Leave-In Conditioner - for long-lasting, deep conditioning, use this leave-in conditioner.


Too Slick Styling Cream- thick and rich, this lux styling cream helps maintain styles longer and controls frizz.


join us!

put some respect on your mane


how many times have you heard, "just do xyz and it'll work for your hair too!" only to think, "I don't 4-C this working for me." maybe you've even been played with the  "made for type 4 hair" label... only for these petty promises to prove hollow. ain't it about time for a brand that's truly here for 4C hair?


enter 4C ONLY. 


a hair care line made by 4C women, to cater to 4C hair. not 'all' hair types. not 'Type 4.' just 4C Only. it's the kinks, coils, and full fros for us.


grab your 4C friend and tell her it's on.

keep it thicke. keep it juicy. keep it soft.