all your hair care essentials in one collection
The Too Easy Collection for 4C Hair
this quad squad is your go-to collection for 4C haircare without the fuss. simply put, it’s the freedom to do wash day your way. with this allstar lineup of essentials, who needs anything else?
4C ONLY is the first-ever natural hair brand made exclusively for 4C hair.
black-owned, made in Chicago, and formulated by women with 4C hair.
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this quad squad is your go-to collection for 4C haircare without the fuss. simply put, it’s the freedom to do wash day your way. with this allstar lineup of essentials, who needs anything else?
4C ONLY is the first-ever natural hair brand made exclusively for 4C hair.
black-owned, made in Chicago, and formulated by women with 4C hair.
about 4C ONLY
hi, I'm Alex, co-founder, and CMO of 4C ONLY, a natural hair care line made in Chicago. as a woman with 4C kinks and coils, I recognized that most haircare brands don't cater to 4C hair.
for a long time, many of us accepted this and continued products that aren't made with thick, coarse 4C hair in mind. this ultimately caused us to believe that our coils were the problem, not the products. it had to stop!
this is why 4C ONLY was created. we want to always ensure that if you have kinky coily hair, you have something made just for you. something that WORKS; while being 100% natural with high-quality ingredients.
we want to thank you for joining the revolution of hair care. With 4C ONLY, your kinks matter; you matter. this is for you, fren!
get 15% off off your new Too Easy routine
step 1: wash
Too Clean Shampoo
can a shampoo moisturize hair? Yes, this one can! the Too Clean Shampoo is THICK, because she is loaded with ultra concentrated 4c hair moisturizing ingredients like Aloe Vera. That’s why she’s in a jar. And this shampoo has some slip it to! Making detangling 4c, kinky, and coily hair easy.
step 2: condition
Too Thicke Deep Conditioner
this deep conditioner was made for 4c, kinky, and coily hair. with ingredients like slippery elm and aloe, detangling your kinks has neva' been easier. watch ya tangles melt away and your fingers glide through ya kinks.
step 3: moisturize
Too Soft Leave-In Conditioner
this is the best 4C hair leave-in conditioner out there. she's keeping ya kinks moisturized and soft! with the help of slippery elm and squalene, this conditioners will get down deep to hydrate those kinks for days on end.
step 4: style
Too Slick Styling Cream
the Too Slick Styling Cream is your best fren! it will help you create endless styles. twist outs, braid-outs, bantu knots, puffs, high sleek ponies, and even wash and gos. it just goes on and on! The Too Slick Styling Cream will hold down all those beautiful styles for up to 7 days, while moisturizing and caring for your 4C hair. plus, it’s made with the highest quality, 100% natural ingredients.
complete your wash day:
4C ONLY | Too Soothing Mint Serum
$15
limited-time
price: $12.75
4C ONLY | Too Fresh Liquid Poo
$20
limited-time
price: $17
frens are lovin' 4C ONLY:
shop our customer faves:
Full Size Too Easy Collection
$78
limited-time price: $66.30
4C ONLY | Too Sleek Edge Control Set
$20
limited-time price:
$17
Too Soothing Mint Serum
$15
limited-time price: $12.75
ready to style your kinks?
watch our 4C frens here ⬇️⬇️⬇️
our ingredients are all 100% natural. and we are handmade in Chicago, for Black-women, by Black-women.
"My hair looks and feels great!!!! My twist out lasted over a week. The conditioner provided so much slip and detangling was easy. Definitely adding this to my permanent rotation."
-Siren F.
keep it thicke. keep it juicy. keep it soft.