4C ONLY is owned by CurlMix.
If CurlMix goes, we go.
Your support keeps both brands alive.
4C ONLY was created to give 4C women
the dedicated care the industry
always ignored.
When you shop, you're helping
continue the mission to...
✊🏾 HOW MUCH DOES YOUR SUPPORT MATTER?
Every purchase keeps a
Black-owned factory alive.
Every share keeps 4C women visible.
Every Too Easy jar on your shelf means one more reason we get to keep creating for you.
When you choose 4C ONLY, you choose:
💪🏾 Community over convenience
💧 Care over capital
🖤 Coils over conformity
This isn’t just haircare. It’s legacy work.
Why Choose 4C Only?
🖤 Black Owned & Operated
Built by Black women for 4C women, because no one else was doing it.
✨ Simple 4-Step System
One routine. Endless definition. No mixing, no guessing.
🌿 Clean Ingredients. Real Results.
No silicones, no parabens.
Just juicy, healthy coils.
👑 For Women, By Women
We know 4C because we live it. And we’re not changing the formula for anyone.
Every Product Matters. Every Purchase Protects.
Too Clean Shampoo
Your foundation for juicy, clean, healthy coils.
When you choose Too Clean, you’re choosing more than a wash,
you’re choosing to protect the only brand built specifically for 4C hair.
Formulated to cleanse without stripping, it removes buildup while honoring your natural oils.
Every purchase helps keep Black chemists,
Black creatives, and Black factory workers employed.
Key Benefits:
-
Gently clarifies without dryness
-
Restores softness + bounce
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Preps your coils for effortless styling
Too Thicke Deep Conditioner
Moisture so rich it feels like a treatment day — without the $200 salon visit.
This is the product that made women say,
“Finally, something actually made for my hair.”
Ultra-creamy, nutrient-packed, and made for serious hydration, Too Thick revives even the driest 4C strands.
Your purchase keeps a Black-owned lab running and keeps 4C hair at the center of the beauty conversation.
Key Benefits:
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Melts into tight coils for maximum slip
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Deep moisture without heaviness
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Transforms breakage into strength
Too Slick Styling Cream
Too Soft keeps your hair moisturized for days, not hours.
It’s lightweight but powerful, engineered by 4C women who were tired of being an afterthought in beauty aisles.
Every bottle purchased ensures 4C women continue to have products designed specifically for their texture — and not “one-size-fits-all” formulas.
Key Benefits:
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Long-lasting hydration
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Lightweight, non-greasy feel
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Defines coils with minimal effort
Too Soft Leave-in Conditioner
Definition so smooth, your coils won’t just pop, they’ll speak.
Too Slick gives you shine, hold, and definition without flakes or crunch, just juicy, bouncy coils that make people stare.
When you choose Too Slick, you choose to protect a brand that refuses to let 4C women be ignored.
This is our beauty standard,
and you help keep it alive.
Key Benefits:
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Maximum definition
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Soft, flexible hold
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Enhances natural texture
REAL PEOPLE. REAL RECEIPTS
For Us. By Us.
Because No One Else Will.
When you shop 4C ONLY, you do more than just style your hair —
you stand for representation, ownership, and community.
This Holiday Season, let’s make “shopping Black” mean
something real.
Because protecting 4C ONLY means protecting the women behind it.
FAQS