join the challenge!

we're starting June 12th!

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JOIN THE CHALLENGE BELOW

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JOIN THE CREW



4C ONLY Twist Out Challenge


Learn how to make your twist out stay moisturized and defined for 7 days,

WITHOUT having to use additional product






plus, it's FREE to join!

Can we acknowledge an uncomfortable truth about the natural hair community? 


It’s hard to find content about 4C Hair. 


How many times have you searched for 4C Hair tutorials, influencers, or products, and saw nothing but loose coils and curls? How many times have you thought ‘that’s not 4C hair, sis’ on YouTube. How many times have you seen ‘4C’ in hashtags in IG on posts that had nothing to do with 4C Hair.

Enough already! We’re here to take back our movement.

We’re dedicated to providing real content and products for 4C Hair. 


And that’s why we made this 7 day challenge. So that you can learn all about the beautiful 4C Hair you were blessed with and how to care for it. 


Learn how to not only achieve the perfect twist out, but how to keep it moisturized and defined for up to 7 days!

All you need is a kit to get started. And get 15% off plus free shipping!

get 15% OFF 4C ONLY when you join!

join us!

here's how it works:

join us everyday in our facebook group for check in's from

June  12th - June 18th

day 1 - sunday

Twist Out Challenge Kickoff

let's set the tone for why we're here and what we're going to achieve!

day 2 - monday

wash day LIVE - we'll walk through step by step the technique and tips on how to achieve your perfect twist-out

day 3 - tuesday

Defining the Twist Out: the take down - how to perfect your take down for optimal definition.

day 4 - wednesday

LIVE chat w/ a Stylist - let's review healthy hair tips for 4C hair maintenance and debunk a few hair myths while we're at it!

day 5  - thursday

Maintain the Definition: we're reviewing how to keep the party going with your twist out - moisture, and elongation

day 6 - friday

Self-care: we're professing our love for our kinks and coils and setting affirmations

day 7 - saturday

Final Check-in: we're reviewing and recapping our learnings and announcing our very special ultimate 4C bundle giveaway winner!

join us!

get your Too Easy Collection for 15% off when you join the Twist Out Challenge

the Too Easy Collection, which includes:


Too Clean Shampoo- luxurious and creamy, this shampoo leaves hair smelling sweet and fruity.


Too Thicke Conditioner- this conditioner makes detangling super easy with plenty of slip.


Too Soft Leave-In Conditioner - for long-lasting, deep conditioning, use this leave-in conditioner.


Too Slick Styling Cream- thick and rich, this lux styling cream helps maintain styles longer and controls frizz.


put some respect on your mane


how many times have you heard, "just do xyz and it'll work for your hair too!" only to think, "I don't 4-C this working for me." maybe you've even been played with the  "made for type 4 hair" label... only for these petty promises to prove hollow. ain't it about time for a brand that's truly here for 4C hair?


enter 4C ONLY. 


a hair care line made by 4C women, to cater to 4C hair. not 'all' hair types. not 'Type 4.' just 4C Only. it's the kinks, coils, and full fros for us.


grab your 4C friend and tell her it's on.

keep it thicke. keep it juicy. keep it soft.