Revolution

speak your 4C truth

speak your 4C truth

frens...let’s be real for a minute. we haven’t always been so nice to our 4C hair, have we? raise your hand if you’ve ever groaned at the thought of wash day, or if you’ve ever rolled your eyes when another product fails your kinks. i know we’ve all felt that frustration when the twist-out turned out to be a twist-in. it’s hard out here, fren.     you may not realize it, sis, but that energy of disdain you’re putting towards your coils? it’s showing...and it’s not a good look. now, we’re not blaming you or anything; we know where...

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our power. our strength. our roots.

our power. our strength. our roots.

happy black history month, frens!   we come from an extraordinary lineage. we’d be here all day if we sat and described the traits of our ancestors: resilient. profoundly compelling. weathered, but wise. extraordinary. honorable.  we’ve made it a lifestyle to regularly honor our ancestors while we detangle the kinks and coils of our lives. it’s the right thing to do; are y’all hip to everything they have truly done for us?? we get to walk because they ran.  our ancestors are the original revolution. we’re just here to follow in their footsteps.  for black history month, we’re taking the time...

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4C ONLY presents: a chat with a stylist [recap]

4C ONLY presents: a chat with a stylist [recap]

frens...the groupchat is back!! (well...kinda) you remember the groupchat, sis. the “groupchat” was our virtual panel that was full of our favorite 4C hair influencers. during this piping hot chat, we talked about all things related to the wellness and culture of the natural hair community. (and we do mean allll things!) it was a safe space that all 4C naturals needed, and we couldn’t be happier to be the hair brand to provide that for you! (p.s. if you missed our first group chat, check out the replay on our YouTube!)     we’re not gonna hold you...we kinda...

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