Black hair, freedom, and expression: honoring Juneteenth
it’s almost time for our fav holladay: Juneteenth!
Juneteenth has been widely celebrated in the southern states (special shout out to Texas!), but now the rest of the country is catching on to this sensational summertime remembrance!
Juneteenth is so important to Black history and Black culture because:
- on June 19, 1865, slaves in Texas were finally informed of their freedom (wild of them to get the memo so late but anyways…)
- this marks the official ending of slavery! 300+ years of enslaving of our ancestors...faneto. finished. it’s a wrap!
imagine the type of joy our ancestors experienced with this new-found liberation! freedom may have had a much different meaning back then, but we still celebrate the sentiment every summer for this glorious occasion.
as a Black-owned haircare brand, we’re super hype to be celebrating our first Juneteenth as a company with all of our frens and community!
as Black women with 4C hair, we relate our kinks and coils to a certain typa freedom:
there’s the freedom we get in wearing our natural hair out, defying gravity and defying beauty standards that have tried to keep us in place for sooooo long. (as if you can keep any of these 4C strands in place...c’mon now!)
there’s the freedom of experimenting with our 4C hair. we honor our roots by paying homage to “oldie but goodie” styles; we also create a whole new future by curating our own new styles.
there’s the freedom in even getting to exist wholeheartedly as a Black-owned haircare brand, breaking down barriers and getting to connect with kinks and coils everywhere. more specifically, connect with Black women everywhere.
we are our ancestors’ wildest dreams. we’ll forever be grateful for this freedom that was birthed from their resilience.
we look forward to celebrating Juneteenth this year and many, many years to come!
do you view your Black hair as an expression of freedom? we want to hear your personal stories down below! get us hip in the comments, fren.